Zero survived pressure testing.
Every idea passed the "does this sound like a good post?" test. None of them passed "what happens when a practitioner pushes back in the comments?"
The failure modes were consistent. Some were saturated topics repackaged with slightly different framing. Some made claims about audience behavior that fell apart when I checked whether my specific audience actually does that. A few sounded insightful in isolation but collapsed under one informed question.
What works now is different. I primarily mine ideas from what I actually built that week. Decisions I had to make, constraints that forced a tradeoff, something that broke and what fixed it. Then I run each idea through a chain of thought pressure test.
Does my audience recognize themselves in this? Can I defend this claim? Would someone forward this to a colleague?
If you're struggling with content, try starting from your own work instead of a prompt. The ideas are probably already there. They just need filtering.
Written by Duane Grey
AI Strategy & Implementation
Independent AI consultant helping companies cut through hype and deploy systems that produce real results.